![]() ![]() ![]() ![]() Drawing on his strengths as a natural teacher, he’s found success in leading Today at Apple sessions in the store as well as virtual sessions online. Tom helps people discover the endless possibilities of what they can do with Apple products. “People come in with some incredible ideas for their projects, and they feel great when I help them bring those ideas to life. By combining those skills with the core Apple Store training everyone receives, as well as additional Creative Pro training, he was able to build a foundation for a new career. Everyone brings something different to their work, and Tom brought creativity and technical experience. And now, as I focus on both my education and my career, I have new Apple dreams.”Īfter a 30-year career in video production, Tom joined the Creative team for his first experience working in retail. “Believe it or not, it was kind of a childhood dream to work at the Apple Store. Next up, she’s planning on becoming a Technical Expert, and looking forward to adding new certifications and training programs to her skill set. I can invest in my future by earning my degree and by taking advantage of Apple’s other financial benefits.”Īs she navigates each college semester, Serene is intent on growing her experience at Apple. “Apple really provides you with all the resources to succeed - right now and throughout your career here. Serene believes that her store’s leadership has been instrumental in her ability to envision a long-term career at Apple after graduation. The tuition reimbursement program helped make that possible.” Through my experience as a Technical Specialist, I grew to realize how much I enjoy working with technology and switched my major to computer engineering. “Working at Apple has actually made me rethink my academic goals. The flexible schedule that worked around her course load was a must-have, and the education expense benefits were a love-to-have. “You say that when you filed for bankruptcy, one of the hardest things was telling your dad that it didn’t work out,” King said.Serene wanted to work part-time while in college, and the Apple Store offered her that and more. But maybe the reason I’m successful today is because I wanted to prove to him that I could be all that he wanted me to be.” You know, I thought he was being too tough on me. And at the time, I didn’t realize it,” Hilfiger said, choking up. He said he looks back and thanks his dad for “raising the bar.” It’s a role especially important to him after a difficult relationship with his own father. Hilfiger has seven children and says being dad is job number one. I want to move on and I want to focus on doing the best I can do with my philanthropy, with our brand. “Have you ever confronted the person who you think is behind it?” “I believe it’s someone who was jealous of our success,” Hilfiger said. “In the book you say you believe you know who’s behind it, but you don’t share who that is,” King said. “Because I like to look at myself or our business as being the underdog because it makes us work harder, be more motivated, be more aware of the competition around and what’s going on, and it drives us.” “No, it took me a long time,” Hilfiger replied. “So when did you have the moment when you realized, ‘OK, I am good at what I do’?” King asked. “But George Louis had the idea that he would make the name famous overnight and then the audience would come to look, to see, to shop and buy. “Because you’re comparing yourself, in this ad, to Ralph Lauren, Calvin Klein,” King said. So when that ad ran, people looked at me and said, ‘Who does he think he is?’” “And it compared me to the other great American designers and I was completely unknown. ![]() “Well, we ran an ad campaign devised by a genius by the name of George Louis,” Hilfiger said. “When you first started, you weren’t necessarily embraced and praised in the fashion industry,” King said. And that gave me my MBA - taught me how to focus on the business part of the business,” Hilfiger said. “I had an early bankruptcy with the business before I was 25. He began People’s Place in high school, bringing hippie fashions to upstate New York, while he learned important lessons in commerce. Long before Hilfiger was a brand, he was a store owner. “CBS This Morning” co-host Gayle King visits designer Tommy Hilfiger’s Connecticut home. I want my flag to be so known that eventually I can take my name off it and people would recognize it,’” he said. “Well, I knew I needed a logo, so I looked at Nike’s swoosh and when Phil Knight took the name Nike off the swoosh, I thought, ‘This is what I want to do someday. How did you come up with red, white and blue?” asked co-host Gayle King. “It would mean that there were products behind the name that were credible, authentic, accessible, affordable and cool,” Hilfiger told “CBS This Morning.” ![]()
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